Travel Trends in the United States in 2019
1 min readJun 13, 2019
The spending power of the U.S. Affluent Travelers makes them an attractive target market. U.S. Affluent Travelers order experiences while traveling. Some trends of the travelers are as follows:
- They prioritize new destinations and experiences when making travel decisions
- Local political and social affairs and environmental record are important factors in their travel decisions
- Even though they can probably afford a travel agent, they are mostly self-sufficient trip planners by choice
- Just because they have high incomes, doesn’t mean they are into “luxury” travel, in the traditional sense
- Super Affluents prefer to plan trips on their own, and use social media more to do so
- Self-improvements and wellbeing are part of their lifestyle, and they are interested in incorporating both into travel
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